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The a specific audience can engage in interaction it is worth conducting a deep analysis and segmentation of it. notification of upcoming events and promotions. Again relevant to a specific user group. involving subscribers in unique corporate events with invitations to them from top officials of the company. It might seem like a simple move but in practice it can bring results much higher than expected since it not only creates a sense of belonging in the subscriber but also emphasizes his importance to you. As in this case when we not only reactivated the email subscriber base for the Client equipment manufacturer but also set up personalized communications on behalf of a specific expert.

For example from one mailing wave the Client received orders at once. Set up all CN Numbers chains check the correctness of their operation and optimize Of course it is also necessary to regularly evaluate the effectiveness of your mailings and make adjustments to them if necessary. Case . million rubles. in months setting up email marketing for a manufacturer of cleaning products How to evaluate the result of work The indicators of mailings with an implemented corporate style should be compared with data from similar mailings carried out before this step paying attention to email open rate OR audience engagement level CTR conversion sales level if the letters were sales targeted actions performed.



For example event registrations feedback received for example as part of communication with the audience at corporate events. If you have nothing to compare with you can rely on the data below taken from specialized studies of our foreign colleagues. Unfortunately such studies are rarely published in Russia. Lets make a reservation taking into account the fact that email marketing is still very popular abroad we suggest that when analyzing your indicators give yourself an indulgence of one tenth of a percent for example.